A professional training programme focused on customer value management and smart pricing strategies to improve profitability, subscriber retention, and sustainable competitiveness in the telecommunications sector.
Duration: 5 Days
Level: Advanced
As competition intensifies across the telecommunications industry and digital transformation accelerates, customer value management and dynamic pricing have become essential drivers of financial sustainability and market growth. Telecommunications operators are no longer evaluated solely on service delivery, but on their ability to understand subscriber behaviour, optimise profitability, and design flexible pricing models aligned with evolving market, technological, and regulatory conditions.
This course provides a professional framework for customer value management and pricing strategies within the telecommunications sector. It focuses on customer lifecycle analysis, segmentation, revenue optimisation, bundle design, and long-term customer value measurement to support smarter commercial and strategic decision-making.